“Valuable things should be paid for.” – Taylor Swift

How many iconic songs and compositions from film and television can you remember? Probably more than you even realize. Ever wondered if your music could be part of the blockbuster soundtrack, or the next hit TV series? Let’s talk sync.

What is Sync?

Sync (or synchronization) is a process where songs are combined with moving images – film, television, advertisements, video games, trailers, etc. Sync deals are usually arranged between a music publisher and a prospective client, which is normally a music supervisor or a film producer.

Music supervisors are the people responsible for sourcing music that can be used in a project. So, a music publisher’s job is to pitch your music to the relevant music supervisors and grant them a sync license if they decide to use your music.

The sync license permits someone to use your composition in a moving picture, subject to contract regulations.

To begin the sync process, music has to be pitched. Bear in mind that some media companies opt to use someone in-house to head the music team for a particular project. This is especially true of video game companies, as many employ in-house sound designers and/or composers.

It is crucial that only relevant and appropriate music is being pitched, as it will give you a higher chance of success. It also contributes towards a good working relationship with the media company.

Why is Sync Important? One of the most important reasons why sync is crucial to a composer is of course income. The digital age has made it relatively difficult for musicians to generate revenue.

However, sync deals can often pay more than physical music sales, especially if the song is re-used on multiple platforms. So, every time a song is reproduced in any visual media, the original owner of the music is paid a fee, known as a royalty. For example, every time your song is used as an advertisement jingle, you would be paid each time that advert is reproduced with your music.

Getting your music into movies or television is one way to help create a greater awareness of new material, especially if you’re a newcomer to the music scene. Think of it as a stepping stone towards gaining widespread recognition and expanding your fan base, locally and internationally. You might not be rewarded instantly, but sync deals aid your prospects just by making your music accessible.

In summary, working with Rod and Reel Music will greatly increase your chances of getting your music synced.